Google ads, is most of the independent station can not get around the marketing method. Compared to the domestic drop stream, Google ads are more difficult, more technically demanding, and, of course, more important to the person's...
7 Core Things to Optimize Google Search Ads, Standard Search Ads are more involved and complex, but Dynamic Search Ads are a lot less involved, the core of which is keyword research ......
Google advertising strategy, one is from the business, that is, the user experience point of view to do optimization; another idea, it is from the point of view of the cost, to go to the advertising costs down. But I personally prefer to start from the business point of view, because everyone's pin is not the same, the strategy way are not consistent ......
Pmax Google Ads is the current latest Google Ads, which includes shopping ads, display ads, and search ads, but the core is in the shopping ads, so this is mainly to sort out some of the most important placement techniques inside ......
How to optimize Google advertising, I am a great advocate of data-driven, set appropriate goals, accurate goals, in line with the SMART principle. And in Google advertising, find the most important indicators to optimize, this post from the data perspective, to illustrate how to do Google advertising optimization ......
A step-by-step walkthrough of how to place Google ads, from goal setting, to uploading material, to configuring tracking code, to placing ......
When placing Google ads, the most important thing is the choice of Google ad targeting. Different goals, corresponding to the user quality gap is huge, there are traffic-oriented, sales-oriented, they each have a gap ......
Google ads 4 main ad types, search ads, google shopping ads, display ads, pmax ads, video ads. Understanding them is extremely helpful for placement. Many people always don't know how to make combinations when placing them and understand how these ads work ......
Google ad placement is mainly placed in the entire Google ecosystem, Google's ecology is very large, not only the commonly used Google Chrome, gmail, etc., but also youtube, joint sites, etc.. In the process of placing, taste a lot of white people do not understand, their own Google ads placement position on their ads, so that do not know to choose what type is more suitable for their own products, resulting in unnecessary waste of the budget, understand their own ads to display position is very important.
The development of computational advertising started in the Yahoo era, but took off on Google Ads. It is mainly represented by search advertising. In the subsequent development, the birth of RTB ads gave new life to Facebook ads. 2023 onwards, the addition of AI has again had a greater impact on computational advertising ......
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