Shopify Meta Connection Secret: 3 Minutes to Complete the Ad Creation Process

Countless times, I've emphasized that if you're a white guy, doing theShopify for Independent Sitesis quite appropriate. Advertising is an environment that you can't get around when you're doing promotions, and in terms of traditional placements, you need to deploy the code on GTM, and there's a bunch of things to go around. And what if you use shopify? Much simpler, Shopify Meta (Facebook) just requires you to download the Facebook App on the Shopify App store and do everything necessary.

No code needed. The seamless integration makes it easy for store sellers to create ads on Facebook and Instagram to showcase their products and attract more customers. In this post, we'll explain how to connect Shopify and Meta and run ads, from account setup to campaign strategy, all in one step!

I. The Benefits of Shopify Meta Connecting Up

Almost no codeThis is the most important.
Product Synchronization: Facebook is directly bound to shopify, the products are synchronized with one click, you almost don't need to create a new database to do the management.
easy handling: Bind it and you'll hardly have to do anything.

II. Preliminary preparations

Before connecting, you need to prepare the following:

Meta accounts and advertising accounts

A facebook account that has signed up for Facebook Business Manager and can create ad accounts. This hurdle gets a lot of people stuck. If you decide to do it, a clean network with a clean identity account is very much needed. If you don't mind the hassle, just buy it online.

Meta Commerce Management Platform:

This is a step that an agent can help you with if you are going to an agent. I still think that looking for agents is the most convenient, and there are rebates. The disadvantage is that you can not do black and gray production, I do not recommend, but you have to do, I guess you will not see me this article, after all, this is a pure white hat (occasionally a little gray)

Pixel Code (Pixel)

Meta pixels are used to track ad performance and user behavior (subsequent steps are explained in detail).

Shopify store is live

Your Shopify store needs to have products and have the basic setup completed.

How do I connect Shopify to Meta?

Install the Facebook app in the Shopify backend
Log in to your Shopify admin backend.
Click Apps in the left-hand menu, then click Shopify App Store.
Type "Facebook" in the search bar, select the official Facebook & Instagram apps and install them.

1. Connecting Meta Accounts
   In the Shopify backend, go to the Facebook & Instagram apps.
   Click Set Up and follow the wizard to log in to your Facebook account.(The gif was there, but it jumped out the window)
   Authorize Shopify to access your Facebook commerce management platform, ad account, and Facebook page.
2. Configuring the Facebook Store
   After connecting your Meta account, select the Facebook page you want to bind to.
   Once bound, Shopify will automatically sync your product catalog to the Facebook store.
   You can adjust which products are synced to the Facebook store in the Shopify backend if needed.

1. Add Meta Pixel (Facebook Pixel)
   In the Shopify backend, click Online Store > Preferences.
   In the Facebook Pixel section, paste your Pixel ID (found in the Meta Business Management tool).
   After you save your changes, Shopify automatically installs the pixel on your website to start tracking customer behavior data.

The above are some of the older versions of shopify backend that will do this, the previous version was very old.

If you're on the newer version (for the most part), you basically don't have to think about this step. (Corresponding locations are taken care of)

How to create Meta Ads on Shopify?

Shopify integrates with meta for ad manipulation, but I don't recommend you manipulate it anymore. Too many things can't be customized, but of course if you want to try something new, no problem.

Fifth, how can you be sure that your meta ads are being triggered smoothly?

mountingMeta Pixel HelperOn your Google Chrome browser, same for other browsers, find the corresponding app. Install it, launch it, and open your website. If you see behavioral events, pageview, etc., anything green, then it worked. Slow down, you say it didn't trigger? Then I suggest you install it again, or manually.

V. Frequently Asked Questions