The "False Boom" of Facebook's Ad Backend Data Anomalies

ByNolan talks.

The situation where Facebook Pixel reports far more purchases than Shopify's actual orders is a pain in the heart of countless cross-border sellers. It not only prevents us from accurately calculating the ROAS of the ads, but also misleads our judgment on the effectiveness of the ad campaigns and leads to wrong budget allocation. Why this "false prosperity"? In this article, we will analyze the reasons behind and provide practical solutions.

A Brief History of the Evolution of Computational Advertising - 3 Minutes to the Core of Google and Other Ads

A Brief History of the Evolution of Computational Advertising - 3 Minutes to the Core of Google and Other Ads

ByNolan talks.

The development of computational advertising started in the Yahoo era, but took off on Google Ads. It is mainly represented by search advertising. In the subsequent development, the birth of RTB ads gave new life to Facebook ads. 2023 onwards, the addition of AI has again had a greater impact on computational advertising ......