Top 5 Google Ad Placements

In this article, the main general introduction to Google advertising position, Google itself after pmax, there is no clear Google advertising position clearly informed to the advertisers, and even show in what position, can only through the data results side to understand. In this article, we mainly give white people to understand how the position of Google ads display, in order to follow up the placement.

Google Ads Placement

Google ad placement is mainly placed in the whole Google ecology, Google's ecology is very large, not only the commonly used Google browser, gmail, etc., but also youtube, joint site, etc.. In the process of placing, taste a lot of white people do not understand, their advertising position on their ads, so that do not know to choose what type of more suitable for their own products, resulting in an unnecessary waste of budget, understand their ads to display position is very important.

1, search the web:

Displaying ads on the search results page of the Google search engine. This is one of the most common ad placement positions and one of the most important for e-commerce advertising. When a user searches for a keyword related to your product or service in the search engine, your ad will appear at the top or bottom of the search results page.

2, Google Shopping:

is a form of product-based advertising that can be displayed on the product search results pages of Google Search and Google Shopping. E-commerce companies can upload their products toGoogle Merchant Center(which is now being integrated in google retail) and create ad campaigns to display pictures of the items, prices and other relevant information. This is very effective for e-commerce businesses looking to increase their online sales.

3, YouTube video ads:

YouTube is one of the largest video sharing platforms in the world, with hundreds of millions of users watching videos on it every day. Placing video ads on YouTube can give your brand more exposure and attention from users. E-commerce companies can choose to show video ads of related products on YouTube to attract users to learn about and buy the products.

Note: Advertising on youtube is not just about video content, adaptive ads, search ads also make up the bulk of it. Where display ads are placed, which have an excellent conversion rate, their own personal son.

The middle part of the screenshot shows the video ads and the right side shows the display ads

4, showing the network:

Display ads on millions of websites. E-commerce companies can display ads on websites relevant to their target audience to attract more potential customers.

Google adsence, all websites that are added to the Google adsence system, participate in display ads and participate in ad splits.

5, Gmail ads:

Display advertisements in promotional emails in your Gmail inbox. This is very effective for promoting certain types of products or services, such as special offers, coupons, new product releases, etc.