Shopify Express: How to start a Dropshipping business with Shopify? These 3 points need attention

Dropshipping is also known assourceless model, before the refund-only policy was in place, it was common to buy through Poundland and then sell on Taobao. In cross-border e-commerce, theDropshipping (no inventory mode)Due to its low threshold and high flexibility, it became the first choice of many entrepreneurs very early. And combined with Shopify Instant Messenger (AliExpress), it makes Dropshipping even more efficient and convenient. But there are also many points that need your attention.

What is Dropshipping?

Dropshipping is an e-commerce model that requires no inventory. Sellers simply receive orders on the platform and subsequently forward them to their suppliers, who ship them directly to their customers. This model allows sellers to focus onMarketingcap (a poem)client serviceThe company is able to manage product inventory and logistics without having to worry about it.

For example, you opened a store in Taobao, in Jinduoduo randomly choose a store, shelves their products, and increase the price to sell, customers buy, you directly in the Jinduoduo merchant order, by Jinduoduo merchants to complete the follow-up product offerings, logistics services, etc., which intermediate price difference is your pure profit.

Why would a customer be willing to pay a premium for it?

I'll still use domestic e-commerce as an example for easier understanding.

First of all, there are many, many products out there, platforms have strong algorithms but still have their own limitations, some people just like to buy offline, some people just don't know that there are A,B,C,D products in the world, and they don't even know that the product exists.

This is the information gap.Because people's energy, time is limited. Because people's energy, time is limited, so in the face of a platform that can put customers, service, marketing, and happen to be seen by TA, then naturally also want to buy first. As for the follow-up will not repurchase, it depends on the situation.

This kind of information difference exists in both Chinese and English Internet. Even this kind of Dropshipping is created by foreign people, even their information difference is more serious, and the corresponding profit is also higher, naturally it attracts more people to do it.

Reasons to choose Shopify and Speedpost

Shopify is a powerful standalone website builder, foolproof operation, can let you focus on doing marketing and service. From the above, you also understand that your core advantage is not the product, not the channel, but your ability to get traffic, marketing ability and service, which determines your profit ceiling.

Speedway, Alibaba's version of Taobao for the sea, is known for its low prices, smooth logistics and rich products. Such a good platform determines the lower limit of your profit and gives you a guaranteed bottom, after all, the lower the price, the higher your profit.

Combining the two brings the following advantages to Dropshipping operations:

1. Convenient site-building features (Shopify)

• Quickly build a professional e-commerce website.
• Rich themes and plugins to support personalization.
• Multi-language and multi-currency support for global market coverage.

2. Diversified product offerings (Speedway)

• Over 100 million products to choose from, covering electronics, fashion apparel, home furnishings and more.
• Low price for Dropshipping sellers to get high profit margin.
• Global shipping and flexible logistics.

How to Dropshipping with Shopify and Speedpost?

The operation is the same as a normal site, or something like that, except that you need to install an additional plugin.DSERS, it's kind of the best speedy seller plugin I've ever used, you can even shelve products from tmall, taobao, temu. The point is, it's free, but if you want it to serve you better, then you have to pay for it.

Here is a simple step-by-step guide:

Step 1: Create a Shopify standalone site

1. Sign up for a Shopify account: Go toShopify official website, select the appropriate package and complete the registration.
2. Select a theme template: Choose a suitable theme from the Shopify Theme Store, the default "dawn" works great.
3. Customized Website Design: Uploading brand logos, setting up navigation menus and page layouts to ensure a great user experience.

Step 2: Integrate Speedmart Products with DSers

In order to seamlessly sync your speedway products to the Shopify website, you'll need to have the following materials on hand:

Quick seller account: It would be nice to include a Dropshipping program, but it doesn't matter, just have it.

Target Merchants:It's better to define your product, otherwise you have too much of it, and it's not good for you to do promotion.

DSers Plugin::I only recommend this one from my side, not because this one is the best, but I experienced it and it works well, I won't test the others.There are many more plugins on the Shopify App Store, you can try them one by one to get the best results.

Operational Steps:

1, Register for a speedy seller account.

2, install the DSers plugin.

3, open the plug-in, in accordance with the prompts, login has completed the registration of the speed sell pass account.Completion of the Authorization APIThis way you can import products with one click.

4, findYour target product, set up the product conditions for importingI won't go into the details as these can be seen in the backend settings of DSers.

You can also watch their YouTube tutorials to get the information, but unfortunately it's in English and it's just a bit hard to use when working on your English. I'll follow up with a Chinese video when I have the energy to do so.

Step 3: Optimize the product page

The design and content of your product pages are critical to conversions. Here are the optimization suggestions:

• Title Optimization: Include keywords in the title, such as "High Quality Speedmart Watches - Free Shipping".
• Photo Gallery: Choose high-quality images, preferably with pictures of life scenes.
• Detailed description: Describe product features and functions in simple, engaging language.
• Add Customer Testimonials: The reviews on Speedway can be imported to Shopify to enhance product credibility.

Step 4: Set up payment and logistics

1. payment method: Enable PayPal, credit card payments and Shopify Payments to ensure diversity.
2. Logistics: Use of Speedpost'sePacketor AliExpress Standard Shipping, which are affordable and deliver faster.
3. Automated Order Processing: Automatically forward orders to Speedway vendors through DSers, eliminating the need to do it manually.

Step 5: Conduct marketing promotions

Open ads, open ads, open ads. Do social media, do social media, do social media. seo is not considered.

1. Social media advertising

Utilize Facebook and Instagram ads to target your market and attract more traffic to your Shopify website. This is the best way to do it.

• Positioning of "Sizzler + specific products", such as "Sizzler summer fashion dresses".
• Create compelling ad copy and videos.

2. SEO optimizationnot recommended

In order to get natural traffic, it looks good, but in fact, if you have done SEO, you know that the product page, the page of affiliate marketing to get SEO display is very low, SEO inside the clearPointed out that affiliate marketing content would be judged as SPAM content, which is garbage content, is excerpted below:

Pages on content-poor affiliate websites are pages with affiliate marketing links to products where product descriptions and reviews are copied directly from the original merchant without any original content or added value.

A page on an affiliate site is considered content-poor if the program to which it belongs distributes its content throughout the affiliate network without providing additional value. These sites tend to be homogeneous, either providing the same or similar content in a templated manner within the same site, or providing such content across multiple domains or in multiple languages. If the search results page returns multiple results from such sites and these results provide the same content, pages on content-poor affiliate sites can lead to a poor user experience.

However, not all sites participating in affiliate programs are content-poor affiliates. Quality affiliate sites will add value by providing meaningful content or features. Examples of quality affiliate pages include: providing additional information on pricing, original product reviews, rigorous testing and scoring, product or category navigation, and product comparisons.

3. E-mail marketing

You do it after you have customers, and now after the spam policy came out, even if you have a list of customers, people don't subscribe, they can block your business email. Where are you going to do email marketing when you don't have customers up front? Right?

concluding remarks

If you're looking for a low-cost way to start a business.Shopify DropshippingIt is a choice worth trying. From website building to product selection to marketing and promotion, Shopify and Speedpost provide you with a one-stop solution.

But I still want to pour cold water, because you are earning a spread between different platforms, and the only core advantage you hold is the traffic advantage, which as soon as the advertising costs go up, the profit margin is a straight line down, and just now you have found out through my introduction SEO traffic can not be done.

So, shopify speed sell pass way, as a cross-border newbie, is recommended feasible, can let you run through the process as soon as possible, but you want to do big, earn more, it is very difficult to go through this way, you have to master at least two or more core strengths, such as SEO, traffic diversification, or supply chain advantage.

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