Shopify Page Management - Shopify Decoration Guide

Shopify is considered a very convenient independent station building platform, the home page, product details page, product series page, and a variety of details page and so on. Do a good job Shopify page management, is convenient for you to follow up to do product iteration of a key step, otherwise you will find that the more you change the more problems.So, first do a good job of your shopify page structure.

How to structure a shopify page well?

When planning the structure of a page, a novice can start with the following points:

1. Home page (rating: 5/5)
It's the first impression users get when they enter your store and directly determines whether or not they will continue browsing. The homepage needs to showcase your brand image, popular products and core value proposition. In quantitative terms, this means "page navigation", "home page products", "home page banner", "credit information ", "Marketing Information". Simple and clear navigation and eye-catching visual elements can effectively attract users' attention.

2. Product pages (rating: 5/5)
This is the key page on which the user makes the buying decision. Product pages should contain detailed product descriptions, high-quality images, and user reviews to ensure that users have a comprehensive understanding of the product. A well-optimized product page can significantly increase the conversion rate. At a later stage when you start advertising, the landing page is the product page mainly because the conversion rate is the highest.

3. Classifieds page (rating: 4/5)
Category pages help users quickly find the products they are interested in, especially important if you sell multiple products. SensibleSorting and filtering optionsIt can improve the user experience and make it easier for them to find the items they want. Apart from that, there are some details to take care of and this part can be viewed in the instructions below.

4. Shopping cart page (rating: 4/5)
Importance: This is the last step before the user makes the final purchase. A clean and transparent shopping cart page can reduce users' hesitation and avoid the increase of shopping cart abandonment rate. For now, shopify provides one page checkout, and multi-page checkout, experience down the one page is better, if you are using the default theme, there are not many parts that can be optimized on this board. The follow-up will be a little bit.

5. About us, contact us, policy page, logistics page, etc. (Rating: 3/5)
Don't take these lightly, foreigners do look at them and take this piece quite seriously, it won't give you direct sales conversions but it will increase your creditworthiness. But this is not the highest priority to optimize, so the rating is 3.

For newbies, the best page structure planning process is to start with the key pages (those with a score of 4 or more as mentioned above) and gradually improve the secondary pages. First of all, put the design language again on the home page and details page well planned, and then gradually expand to the category pages, and finally go to modify those credit pages.

How to make a good shopify homepage layout

"Page Navigation", "Home Products", "Home Banner Image", "Credit Information". "Marketing Information" and so on. When you research other websites, you will find that the homepage information of different sites is rich and diverse, and it may be difficult for you to choose at one time.

For the new site, the home page needs to clearly convey the brand information, show the core products, and guide the user to the next step can be, do not need to undertake too complex page features.

When designing your home page, the following information and elements should be prioritized and ranked in order of importance:

1. Brand identity and main visual graphic (priority: 5/5)
The top of the home page should contain the brand logo and the main visual, Banner or Logo, a strong mark will do. Believe me, your branded word searches will go up as a result.

The main visual can be an attractive Banner that showcases your main product or promotion.

2. Navigation bar (priority: 5/5)
A clear and easy to use navigation bar is key for users to find what they need quickly. For multi-SKU sites, after getting the categories right, a well optimized navigation bar on the homepage is probably the fastest way to showcase your products.Shopify has a lot of functionality due to the defaults, so you can tweak wherever you can free up the pages on the navigation bar. The recommended layout is: Category pages, event pages, blog pages, and contact information.Others can be left out for the time being, or adjusted as appropriate.

Should I do mega navigation?

My advice is that it can be dispensed with, especially if you have limited energy, and this is the kind of operation that is the icing on the cake, rather than an immediate need.

3. Product display area (priority: 4/5)
Highlight your core or best-selling products on the homepage. You can use a product slider or grid layout to ensure clear product images and concise information. The form of big Banner is not recommended, if you only have a few products, then it's okay to use a big banner, multiple products is not recommended.

4. Information on promotions and offers (priority: 4/5)
Personal suggestion, add some credit information, for example, you have a good payment method, warranty, shipping, these are all things that can be shown in the form of an icon. Useful.

If there are current promotions or special offers, they can be displayed prominently on the home page, such as using a countdown timer or pop-up window to remind users. Attract users' attention to the promotion information and increase the urgency of purchase. Very useful.

5. Social proof (priority: 3/5)
Showcase customer reviews, testimonials, or user-generated content (e.g. Instagram images). These generally require plugins to implement, and it's best to have them, but without them, good social media content promotion can be useful. Social proof builds trust and increases conversions. Increasing users' trust in a brand prompts them to make a purchase decision.

How to make a good shopify product detail page

Product details page is undoubtedly an important part of deciding whether the customer finally buy, no matter what way you use, the last most important conversion page, is the product details page, and then how to pay attention to it is not too much.

Doing a good job with your product detail page makes your product display more attractive and also provides enough information to assuage your customers' doubts. So, what are these features?

 1. High-quality product images and videos
First, make sure you have high-definition product images, preferably from multiple angles. If you can, add a video of the product in use, which will give customers a better visualization of the product features and uses. Also remember to optimize the image size to ensure page loading speed. Recommended images.

It's better to have a real person, preferably with a face present, the trust will increase a lot.

2. Detailed product descriptions
Write a detailed and persuasive product description. This includes not only basic product information, but also highlights the product's unique selling points and the value customers can get from it. For standard products, especially functional ones, such as cell phones, chargers, the more detailed the better, interspersed with user testimonials, which can boost conversion rates.

3. Client evaluation and rating system
New stores usually don't have a lot of reviews yet, so consider starting a small campaign to encourage the first customers to leave reviews. You can also create review automation emails to encourage users to rate. Be careful not to import reviews, as they can be detected as fake pages by SEO, and GMC will also check your reviews when they audit.

4. Recommendations for related products
Shopify has recommendations by default and the recommendation algorithm is average. Enough to use.

5. Clear price and inventory information
Make sure pricing information is transparent, and if there are discounts or promotions, make sure they are highlighted. Additionally, showing real-time inventory status creates a sense of urgency and motivates customers to order as soon as possible. shopify's default level of inventory urgency is at 10 in stock, when the alert light shifts from green to red.

How to make a good shopify category page

In China, the recommendation of the product is basically through the information flow to realize, this is due to the design of the domestic APP, or the core of a certain treasure and a certain cat is to lead to a transaction, and do not need to give the merchant too much display space.

In terms of overseas, especially if you're doing it personally, if you're going to do a good job with a brand, category pages, or category pages are very important.

1, users have to find the products they want faster.

For brands with multiple SKUs, this is crucial, if you can't find the right one, people are going to leave. Inside shopify, all the categories, options, are based on your product information. In other words, the so-called good categorization page, so that users can find products faster premise, is that you have to do a good job of product management. A SKU, give it a good label, classification, manufacturer, model, applicable people, etc., this is not to do the classification page, but to do the product database.

So, want to do a good job of classification page, first go to the goods of various information, with Excel table list it, well-tagged, do this step, classification page will be half of the success.

2, SEO results are better on category pages.

Why? Because the product page is too much, and the quality of the content may not be superior, Google in the product page to give very little weight, but in the category page to the weight is very high. Understand why I emphasize the category page it.

3, use plug-ins if you can design with plug-ins.

The category pages in Shopify's default theme have less room to maneuver. You can only work on the descriptions and images of the product range. This is enough for just getting started, but not enough for doing SEO optimization.

Shopify policy page, how to write logistics page?

Logistics page, how the actual how it is, if there is a need for details, you can copy the rival's, and then targeted modification is good.

Privacy Policy, shopify officially gives a free template, if you feel it's not enough, you can search for thepolicy page generator, here I recommend the one I commonly use.

Shopify Website Building Process Conclusion

Shopify tutorial to this point, even if it is the completion of a novice process, I believe that the process is simple enough that you can completely get started directly to use.

The next step is how to promote it.

There are many ways to promote the independent station, you can see shopify promotion chapter, which will be introduced in detail Facebook, Google Ads promotion, SEO, EDM, etc., and the current hottest!TikTok promotion, shopify partnered with TikTok back in 2020.