Google Adsense process in 7 steps!

After watching the previousGoogle Ads HistoryAndAdvertising positionAfter that, the preparatory work is basically even completed, you at least know you have to advertise the location of the display, the next is according to your purpose, to choose theAppropriate Google Ads Targeting, get started to do the placement. In this article, we will introduce the process of Google advertising placement, most of the content I will prioritize the first personal public number: Nolan chat on. Interested users can pay attention to my public number.

Outline of the Google ad placement process:

1, create an advertising account in Google Ad Platform

Confirmation of account type and information (divided into basic advertising account and professional advertising account, usually choose professional advertising account)

2, Create an ad campaign

1. Determining advertising objectives
2. Select Ad Type
3. Selection of placement and audience targeting
4. Setting up budgets and placement times
5. Creating Ad Groups

3, Create an ad group

1. Writing ad titles and descriptions
2. Add an advertising image or video
3. Setting the target page
4. Select Keywords

4, Setting up the placement method

1. Selection of delivery channels and ad display methods
2. Setting up bids and bidding methods

5, set the budget and timeframe for advertising

6, upload advertising material

Confirm the specification and format of the advertisement material, design and produce according to the platform requirements

7, submit the ad and wait for review

Confirm that your ad content and materials comply with the policies and regulations of the Google Ad Platform.

8, tracking the effect of advertising and according to the data for optimization and adjustment

1. Continuous tracking of ad performance and conversion data
2. Adjust parameters such as campaigns, ad groups or bids based on data
3. ongoingA/B testingOptimize ad material and copy

9, Notes

1. Understanding your target audience, choosing the right type of ads and placement, as well as targeting keywords and interest tags of your target audience, etc.
2. Setting the right budget and timing of placement ensures that your campaigns are consistently displayed and get maximum results.
3. Follow the policies and regulations of the Google Ad Platform to ensure that the content, material and target pages of your advertisements comply with the relevant regulations and do not contain illegal content such as fraud, scam, infringement or other illegal content.
4. Continuously track advertisement effect and conversion data, optimize and adjust in time to get the best advertisement effect.

Case Study - Google AdWords Campaign Placement Detailed Steps

Take DM advertising as an example

1, New advertisement series

Click on all campaigns - check the + sign of the campaign to add a new advertisement

2, Target selection

Goal Selection Sales, or No Goal Orientation Doing Placement

3, advertising type selection

DM ads choose display as an option

4, choose the type of display ads

Enter the domain and campaign name, see Google Ads Basics for details.

If there is no clear requirement for an audience, choose the Smart Display Ad Series

Choose a standard display campaign if there is a clear requirement for a target audience.

5, Basic Setup

Table ① ② ④ ⑥, adjusted according to advertising needs.

③ Bidding strategy, there are TCPA, Troas, max conv., you can make specific choices according to the placement strategy. Check the positioning of each strategy in Google Help Center.

⑤Feed: choose the content of the feed according to your own construction, provided that you need to create and bind it on the GMC in advance

6, Ad group setting

①Customize it according to your own convenient records

②Adaptive display advertising: materials need pictures, videos, text. The advantage is to automatically match multiple advertisement size layout.

③Display ads: the material only needs pictures. The disadvantage is that it can only be matched to the corresponding advertisement size of the plate.

④Google Audience Auto Expansion switch, turn it off and it will not automatically help to expand the ad audience.

7, Advertisement Setting

Plate I

①Judging effectiveness based on the content of advertisements: aiming for good or above.

② Automatically display advertisement styles according to advertisement materials: for observing the actual situation of advertisements.

(iii) ④ ⑤ ⑥ Add according to the material requirements, preferably in accordance with the platform recommendations.

Plate II

①Replenish according to the material requirements, preferably in accordance with the platform recommendations.

②The name can be freely selected according to the target of placement.

③Optional, choose by yourself according to the needs of the advertisement.

④ It can be filled in or not, but there must be a tracking code inside the ad series.

Note: Tracking link tracking minimum tracking unit, the weight size from the advertisement → advertisement group → advertisement series in descending order, the greater the weight the more priority to be tracked.

Example: A campaign is structured as follows

Campaign A (with tracking code A)

1. Advertising group a (with tracking code a)
   1. Ad 1 (with tracking code 1)
   2. Advertisement 2
   3. Advertisement 3
2. Advertising groupb
   1. Ad 4

Scenario 1: When a user's conversion behavior is generated by Ad 1, only Ad 1's tracking code 1 will be fed.

Case 2: When the user's conversion behavior is generated by ad 2, only tracking code a from ad group a will be fed.

Scenario 3: When the user's conversion behavior is generated by ad 4, only tracking code A of campaign A will be fed.

⑤Add mobile page URLs as needed.

At this point, all configurations of the ad group have been completed. After configuring the ad group, you can click Save to create the campaign. You can add more than one ad group according to your needs. The official recommendation is that a campaign with more than 3 ad groups will have better results.