7 Core Things About Google Search Ads Optimization

This update isGoogle Search Ads Optimization(used form a nominal expression)coreclassifier for principles, items, clauses, tasks, research projects etcThere are many and varied things in advertising, but the core is really just one or two things, and as for the rest, the icing on the cake is the main thing.

Article Catalog

In addition, I also based on the AI access to an interesting function in the public, welcome to try it oh~!

Google Search Ads

Standard Search Ads (SA)

1, the choice of keywords

Choose keywords that are strongly related to your product or service and avoid irrelevant ad keywords. (Adjustable according to purpose)

2, keyword selection tool

A free tool officially provided by Google to help you find information on search volume, competition and suggested bids for relevant keywords.The keywords here are more in line with the actual results of the advertising channel.

SEMrush

Commonly used. However, there is a delay in the keywords, usually delayed for a month, affordable, a treasure has a shared account, but the information will also be shared, the enterprise is recommended or to buy the official version

Ahrefs

Commonly used. There is almost no delay in keywords. The downside is that it's expensive, very expensive, and there are no shared accounts, so if you're a SEO professional, this is a must-have tool, especially for outbound links.

Keyword Tool

A free online keyword research tool that can help you find relevant long-tail and issue-based keywords.

BuzzSumo

A tool for researching content marketing and social media that helps you find the most popular topics and keywords.

Keywordeverywhere Plugin

The visualization of the data volume is done on chrome, more features require payment.

3, Advertising copywriting

Advertising copy needs to be concise, clear and attractive. It needs to accurately express the features and selling points of the product or service within a limited number of words, while attracting potential customers to click on the ad.

Writing Methods and Sources:chatgtp, competing against copywriting, and also making up your own. The key core is related to the landing page as well as the keywords, the product url then, you can refer to the SEO solution to do optimization to enhance.

Of course, I made an interesting feature, now try to post the content of the copy you want in my public number, wait a little 2 seconds, and you will get the English ad copy you want oh. Hehehe.

The recommended input format is as follows:
Enter the keyword and the requirement; e.g. Keyword: xxx, Requirement: xxxx

Subsequently, depending on the usage, I'll develop a small program for everyone to use, so that you don't have to think about your head every time you want to think about the copy.

4, the choice of bidding strategy

Depending on the goal and the actual test. Many times Google's algorithm update will not be explicitly informed, this time there is an effect of the bid, does not mean that the next time there will be an effect, while the purpose is not the same, the effect of the gap is very large. However, there are generally the following corresponding situations can be referred to:

The goal is to get traffic(math.) genus

The following bidding strategies are available:

Maximize Clicks::
1. This strategy is designed to maximize the number of clicks on your ads and is suitable for situations where you want to increase the exposure of your ads and get more traffic.
Enhanced CPC)::
1. This strategy automatically adjusts bids to try to get more conversions, but does not exceed the per-click bid limit you set for situations where you want to get as many conversions and traffic as possible. ((This applies especially to the percentage of the first page occupied by the keyword)

The goal is to increase sales and conversions

The following bidding strategies are available:

Maximize Conversion Value Value)::
1. This strategy is designed to maximize the conversion value of your ads and is suitable for situations where you want to increase sales and conversions.
goalCPA(Target CPA)::
1. This strategy automatically adjusts bids to try to get as many conversions as possible within the cost-per-conversion target you set for situations where you want to meet a specific cost target.

goal	Recommended Bidding Strategies
increase flow	Manual CPC bidding, automatic bidding
Increase Conversion Rate	Manual CPC Bidding, Auto Bidding, ECPC, CPA
Increase sales	ECPC, CPA, ROAS
reduce costs	Manual CPC Bidding, Auto Bidding, ECPC, CPA, ROAS

Dynamic Search Ads (DSA)

1, Web content

The display of dynamic search ads is dependent on website content. The quality of content and frequency of updates on a website are critical to the effectiveness of dynamic search ads. If the content of a website is insufficient or outdated, the effectiveness of displaying dynamic search ads will be affected.(Here it depends a lot on SEO optimization, richness of the page and sufficient clarity of the page content)

2, page selection positioning

Independent station of the network structure is very simple, product page, blog page, SEO sitemap to do a clear, basically, you can get a more accurate web page positioning.

3, the choice of bidding strategy

As above, the selection is based on the target. However, DSA advertising is basically based on conversion, so it is not recommended that CPC bidding to ROAS and CPA, specifically to see the actual effect of doing test analysis.

The above is the core of the search advertising matters, of course, inside the bidding content, in fact, is universal, the subsequent update of other display advertising, shopping ads are also the same.